PhD, MPhil(Dist), MA(Hons), NZPI, NZPsS

Co-chair Academic
Janet joined the committee in 2022 and became the academic co-chair in 2023. She is an experienced researcher in social marketing and health services marketing. Janet teaches courses on Marketing for Social Good, Marketing and the UNSDGs, and Marketing for Health at Te Herenga Waka - Victoria University of Wellington (https://people.wgtn.ac.nz/janet.davey/about). Her expertise includes research on: anti-vaping messaging, prevention of violence against women, digital tools for migrant health, preventive health screening services, health literacy among pregnant women, and fostering a culture of education for Indigenous Australians. 

Co-chair Practitioner
Jemma brings her vast behaviour change knowledge and a strong background in health promotion / harm prevention into our leadership mahi. From previous roles at Te Hiringa Hauora | The Health Promotion Agency and Te Whatu Ora | Health New Zealand, she has worked on kaupapa ranging from childhood immunisation, COVID vaccination, alcohol harm and gambling harm reduction, smoking cessation and vaping harm prevention. Jemma is passionate about embedding co-design approaches in her work as well as spotlighting and implementing behaviour change practice from a te ao Māori and Aotearoa context.   

Nick is a foundational committee member of the NZSMN from when it first emerged in the early 2000’s and was a foundational member of the Behavioural Insights Community of Practice steering committee. He has four decades of programme lead and comms agency experience across multi-portfolio road safety, biosecurity, family and sexual violence, alcohol moderation, smoking cessation, food safety, disaster preparedness, sustainable fisheries, injury prevention and gambling harm minimisation - internationally and locally. 

Alongside Tracey Bridges, Nick has heavily influenced the social marketing capability building kaupapa in Aotearoa New Zealand. He leads our coaching and intern activity.

Rebecca brings experience across a range of health-related kaupapa. With an academic background in public health and decades of experience in marketing communications, Rebecca brings a unique perspective to her mahi. Rebecca was introduced to social marketing while at the Health Sponsorship Council and since then has worked on a number of programmes across nutrition, physical activity, oral health, injury prevention, road safety, child health, tobacco control, sexual health, and sexual violence prevention. Rebecca looks after our pānui and supports our social media channels and events. 

With a background in neuroscience and applied behavioural science, Lindsey works across complex behaviour change challenges as Behavioural Insights Director at The Research Agency. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges. She has worked across cyber security, tax, construction and is passionate about climate action and sustainable transport. 

She is a member of the Behavioural Insights Community of Practice and the BETA community (Behavioural Economics Team of the Australian Government), a sub-editor for BehaviouralEconomics.com, and runs regular behaviour change upskilling courses for the Marketing Association. Lindsey supports our connections and partnerships. courses for the Marketing Association. Lindsey supports our connections and partnerships.

Phill has over 20 years experience in both commercial and public sector marketing roles working on social marketing programmes covering topics such as biosecurity, COVID-19 and road safety. Phill has a passion for bridging the gap between social marketing practitioners and academics. 

He is a former Executive in Residence at Griffith University (Brisbane) and currently on the editorial board of the Journal of Social Marketing and a member of Te Herenga Waka - Victoria University of Wellington’s School of Marketing & International Business Industry Advisory Group. Phill is a former Co-Chair of the Network and looks after our social media channels.

Ann-Marie is a Professor at the University of Canterbury specialising in social marketing. She is also the Editor-in-Chief of the Journal of Social Marketing , Associate Director of the Autism Research Centre, and Associate Dean (Academic) of the University of Canterbury Business School. 

Her research in social marketing focuses on theory finding, creation, testing, and training, in general and especially in the area of humour, systems, and participatory research. Her externally funded work spans contexts including alcohol harm reduction, vaping reduction, sexual harm prevention and consent for groups including Health NZ, Veteran’s Affairs, ACC, Australian Defence Forces, and Waka Kotahi. The methods she specialises in are qualitative, co-design, and semiotics. The key audiences she has worked with include veterans, rangatahi, tertiary students, rainbow communities, and autistic communities.

Russ has spent his career in media and marketing and has spent the last decade working for the New Zealand Government running social marketing programmes spanning mental health, tobacco control, sexual violence and conservation. He is currently part of the leadership team at the Energy Efficiency Conservation Authority (EECA) running the consumer energy efficiency portfolio. 

Alongside being on the NZSMN committee, Russell is a board member of the New Zealand Advertising Standards Authority. Outside of work he’s a proud dad of two fab kids and aspires to one day climb Mt Cook, however it’s highly unlikely.