UPCOMING EVENTS
The NZSMN runs events online and in person throughout the year to share learnings from practitioners, academics and those in the field.
You can also view check our event listings at Humanitix.
Negative, positive or both? Framing approaches for behaviour change
Gain framing, negative appeals, needs-based, consequences… these are some of the terms used to describe approaches to messaging and positioning of social marketing and campaigns. What do they all mean and has behaviour change moved from only showing consequences to now exclusively dealing in positive outcomes? And what about humour?
Join Phill Sherring, committee member of the NZ Social Marketing Committee for our May webinar to unpack consequences vs. gains. Based on current literature, years of social marketing experience and many a conversation with academics and practitioners alike, Phill will explore through theories and practical examples when to go to the dark side of behavioural outcomes and when to shine the light, and is there a world where we can use both?
Scaling impact with MarTech: Balancing reach and responsibility
MarTech and AI offer significant opportunities to scale social marketing and behaviour change initiatives. Yet, they also bring important questions about responsible use, particularly around data privacy.
How can you harness these powerful tools thoughtfully?
Join Dr Jason Pallant, Director of RMIT’s leading Marketing Technology Lab, for our April lunchtime webinar. Dr Pallant will explore the opportunities and challenges of Marketing Technologies through a social marketing lens, covering strategic content creation at scale, effective marketing automation, and the delicate balance between personalisation and data privacy.
Register now for practical guidance on navigating modern MarTech complexities.
A Very Effiestive Season
The New Zealand Social Marketing Network looks forward to welcoming social marketers (and lovers of social marketing) to our end-of-year event. Join us for drinks, snacks, and chit-chat to celebrate another impactful year.
The evening will feature a panel Q&A with five judges from this year's Effie Awards. Get a behind-the-scenes view of the Effies process and learn tips and tricks about what impresses in the judging room. There's sure to be a fair few opinions on this year's results too.